{"id":11272,"date":"2024-04-16T11:39:36","date_gmt":"2024-04-16T09:39:36","guid":{"rendered":"https:\/\/recycleme.eco\/?p=11272"},"modified":"2026-02-02T08:45:54","modified_gmt":"2026-02-02T07:45:54","slug":"recyclemich-and-lidl-austria-are-shaping-packaging-recycling-together","status":"publish","type":"post","link":"https:\/\/recycleme.eco\/en\/blog\/recyclemich-and-lidl-austria-are-shaping-packaging-recycling-together\/","title":{"rendered":"RecycleMich and Lidl Austria are shaping packaging recycling together"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Inhaltsverzeichnis<\/h2><nav><ul><li><a href=\"#kreislaufwirtschaft-braucht-uns-alle-wenn-wir-das-verpackungsrecycling-verbessern-wollen\">Circular economy needs all of us if we want to improve packaging recycling<\/a><\/li><li><a href=\"#1\">Packaging recycling in Austria: the RecycleMich app<\/a><\/li><li><a href=\"#2\">Education about correct recycling at the Lidl school runs<\/a><\/li><li><a href=\"#3\">Interview with Simon Lindenthaler, Head of Corporate Affairs Lidl Austria:<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kreislaufwirtschaft-braucht-uns-alle-wenn-wir-das-verpackungsrecycling-verbessern-wollen\">Circular economy needs all of us if we want to improve packaging recycling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable commitment and responsible business practices play an important role at&nbsp;<a href=\"https:\/\/www.recyclemich.at\/partner\/lidl\" target=\"_blank\" rel=\"noreferrer noopener\">Lidl Austria<\/a>&nbsp;in improving the circular economy and packaging recycling in Austria. Where possible, the Group says \u201cPfiat di Plastik\u201d and reduces or eliminates plastic. Where this does not make sense, attention is paid to good recyclability and high recycling rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">Packaging recycling in Austria: the RecycleMich app<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Convictions like these unite: Since the release of our&nbsp;<a href=\"https:\/\/www.recyclemich.at\/\" target=\"_blank\" rel=\"noreferrer noopener\">RecycleMich<\/a>&nbsp;app in 2020, Lidl Austria has been a permanent cooperation partner. With the help of the app,&nbsp;more than 1.7 million items of packaging across Austria have already been correctly separated in the yellow bin and yellow bag and the community has been rewarded for their efforts with competition prizes, including shopping vouchers from Lidl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">Education about correct recycling at the Lidl school runs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Lidl school runs, which are held throughout Austria, are a special highlight every year. Martina Tiefenbacher, Corporate Communications Consultant at Lidl Austria, and Ines Kilnhofer, Brand Developer RecycleMich, were on site last year in Vienna, among other places (see photo), to sensitise even the youngest members of our society to the correct disposal of packaging waste. The&nbsp;<a href=\"https:\/\/schullauf.at\/\" target=\"_blank\" rel=\"noreferrer noopener\">25th school run season<\/a>&nbsp;has begun. To mark the occasion, we spoke to Simon Lindenthaler, Head of Corporate Affairs, about the cooperation between Lidl Austria and RecycleMich.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">Interview with Simon Lindenthaler, Head of Corporate Affairs Lidl Austria:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. <strong>For the third time already, Lidl Austria and the RecycleMich initiative appeared together at the Lidl School Runs 2023. The pupils recycle with enthusiasm. In your opinion, why is it so important to involve even the youngest children in the cycle?<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S. Lindenthaler:<em>&nbsp;\u201cThere is no Planet B\u201d \u2013 this saying expresses how important it is to look after our planet. We need to start again with the younger generation and familiarise them with the topic so that they learn how to treat resources and materials with respect right from the start. Proper recycling must become a matter of course.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. <\/strong><strong>The RecycleMich app logo can be found on some of Lidl\u2019s own-brand packaging. Why was it important to you to inform your consumers about the RecycleMich initiative while they were shopping?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S. Lindenthaler:&nbsp;<em>In order to facilitate sustainable changes in behaviour, we need informed consumers on the one hand and positive incentives on the other. RecycleMich is a good way to do this.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<\/strong> <strong>Lidl Austria has been an important cooperation partner of the RecycleMich initiative for four years now. As a reward for recycling empty packaging correctly, all users can even win shopping vouchers from Lidl. Why is it important to you to support this initiative?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S. Lindenthaler:<em>&nbsp;We are happy to support meaningful initiatives \u2013 especially in the initial phase, as a kind of start-up aid. RecycleMich\u2019s commitment is a good approach and we hope that it will find further support. It will take the efforts of many to drive forward the necessary circular economy more quickly and sustainably. Every contribution is important.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a9 Lidl School Run Austria \u2013 Martina Tiefenbacher, Corporate Communications Consultant at Lidl Austria and Ines Kilnhofer, Brand Developer RecycleMich at the Lidl School Run 2023 in Vienna<\/p>\n\n\n<div class=\"gb-container gb-container-d25b6741 alignfull\">\n<div class=\"gb-container gb-container-da305088\">\n\n<h2 class=\"gb-headline gb-headline-134651e7 gb-headline-text\">More Insights<\/h2>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-0fed8f92 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-11814 post type-post status-publish format-standard has-post-thumbnail hentry category-circular-economy-en category-recycleme-insider-en generate-columns tablet-grid-50 mobile-grid-100 grid-parent grid-33\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/un-global-plastics-treaty-no-consensus-found-negotiations-to-be-continued\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"290\" src=\"https:\/\/recycleme.eco\/wp-content\/uploads\/RME_Blog_UN-Global-Plastics-Treaty_1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"UN Global Plastics Treaty: No consensus found \u2013 Negotiations to be continued\u00a0\" style=\"object-fit:cover;\" srcset=\"https:\/\/recycleme.eco\/wp-content\/uploads\/RME_Blog_UN-Global-Plastics-Treaty_1.webp 515w, https:\/\/recycleme.eco\/wp-content\/uploads\/RME_Blog_UN-Global-Plastics-Treaty_1-300x169.webp 300w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/recycleme.eco\/en\/kategorie\/circular-economy-en\/\" rel=\"tag\">Circular Economy<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/recycleme.eco\/en\/kategorie\/recycleme-insider-en\/\" rel=\"tag\">RecycleMe Insider<\/a><\/div>\n\n<div class=\"gb-container gb-container-255cb276\">\n<div style=\"font-style:normal;font-weight:700\" class=\"wp-block-post-date\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/un-global-plastics-treaty-no-consensus-found-negotiations-to-be-continued\/\"><time datetime=\"2025-03-21T11:25:12+01:00\">21. March 2025<\/time><\/a><\/div>\n<\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/un-global-plastics-treaty-no-consensus-found-negotiations-to-be-continued\/\" target=\"_self\">UN Global Plastics Treaty: No consensus found \u2013 Negotiations to be continued\u00a0<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Update March 21, 2025: INC-5.2 +++ Update March 21, 2025: The next session of the&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/recycleme.eco\/en\/blog\/un-global-plastics-treaty-no-consensus-found-negotiations-to-be-continued\/\"><br>weiterlesen<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-11681 post type-post status-publish format-standard has-post-thumbnail hentry category-recyclemich-en generate-columns tablet-grid-50 mobile-grid-100 grid-parent grid-33\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-app-proves-to-be-a-digital-addition-to-the-new-deposit-system\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/recycleme.eco\/wp-content\/uploads\/RecycleMich-ergaenzt-Pfandsystem-in-Oesterreich.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"RecycleMich app proves to be a digital addition to the new deposit system\" style=\"object-fit:cover;\" srcset=\"https:\/\/recycleme.eco\/wp-content\/uploads\/RecycleMich-ergaenzt-Pfandsystem-in-Oesterreich.webp 1920w, https:\/\/recycleme.eco\/wp-content\/uploads\/RecycleMich-ergaenzt-Pfandsystem-in-Oesterreich-300x169.webp 300w, https:\/\/recycleme.eco\/wp-content\/uploads\/RecycleMich-ergaenzt-Pfandsystem-in-Oesterreich-1024x576.webp 1024w, https:\/\/recycleme.eco\/wp-content\/uploads\/RecycleMich-ergaenzt-Pfandsystem-in-Oesterreich-768x432.webp 768w, https:\/\/recycleme.eco\/wp-content\/uploads\/RecycleMich-ergaenzt-Pfandsystem-in-Oesterreich-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/recycleme.eco\/en\/kategorie\/recyclemich-en\/\" rel=\"tag\">RecycleMich<\/a><\/div>\n\n<div class=\"gb-container gb-container-255cb276\">\n<div style=\"font-style:normal;font-weight:700\" class=\"wp-block-post-date\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-app-proves-to-be-a-digital-addition-to-the-new-deposit-system\/\"><time datetime=\"2024-12-09T16:00:15+01:00\">9. December 2024<\/time><\/a><\/div>\n<\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-app-proves-to-be-a-digital-addition-to-the-new-deposit-system\/\" target=\"_self\">RecycleMich app proves to be a digital addition to the new deposit system<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Only 20% of packaging will fall under the new Austrian deposit system from 2025 \u2013&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-app-proves-to-be-a-digital-addition-to-the-new-deposit-system\/\"><br>weiterlesen<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-11070 post type-post status-publish format-standard has-post-thumbnail hentry category-recyclemich-en generate-columns tablet-grid-50 mobile-grid-100 grid-parent grid-33\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-app-as-finalist-in-the-sustainability-awards-2024\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"290\" src=\"https:\/\/recycleme.eco\/wp-content\/uploads\/recyclemich-sustainability-awards-2024.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"RecycleMich app as finalist in the Sustainability Awards 2024\" style=\"object-fit:cover;\" srcset=\"https:\/\/recycleme.eco\/wp-content\/uploads\/recyclemich-sustainability-awards-2024.webp 515w, https:\/\/recycleme.eco\/wp-content\/uploads\/recyclemich-sustainability-awards-2024-300x169.webp 300w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms has-small-font-size\"><a href=\"https:\/\/recycleme.eco\/en\/kategorie\/recyclemich-en\/\" rel=\"tag\">RecycleMich<\/a><\/div>\n\n<div class=\"gb-container gb-container-255cb276\">\n<div style=\"font-style:normal;font-weight:700\" class=\"wp-block-post-date\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-app-as-finalist-in-the-sustainability-awards-2024\/\"><time datetime=\"2024-11-05T08:56:30+01:00\">5. November 2024<\/time><\/a><\/div>\n<\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-app-as-finalist-in-the-sustainability-awards-2024\/\" target=\"_self\">RecycleMich app as finalist in the Sustainability Awards 2024<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The RecycleMich app has made it to the final of the Sustainability Awards 2024 as&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-app-as-finalist-in-the-sustainability-awards-2024\/\"><br>weiterlesen<\/a><\/p><\/div>\n<\/li><\/ul><\/div>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Circular economy needs all of us if we want to improve packaging recycling Sustainable commitment and responsible business practices play an important role at&nbsp;Lidl Austria&nbsp;in improving the circular economy and packaging recycling in Austria. Where possible, the Group says \u201cPfiat di Plastik\u201d and reduces or eliminates plastic. Where this does not make sense, attention is &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"RecycleMich and Lidl Austria are shaping packaging recycling together\" class=\"read-more button\" href=\"https:\/\/recycleme.eco\/en\/blog\/recyclemich-and-lidl-austria-are-shaping-packaging-recycling-together\/#more-11272\" aria-label=\"Read more about RecycleMich and Lidl Austria are shaping packaging recycling together\">Read more<\/a><\/p>\n","protected":false},"author":25,"featured_media":7984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-11272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recyclemich-en","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/posts\/11272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/comments?post=11272"}],"version-history":[{"count":2,"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/posts\/11272\/revisions"}],"predecessor-version":[{"id":11394,"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/posts\/11272\/revisions\/11394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/media\/7984"}],"wp:attachment":[{"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/media?parent=11272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/categories?post=11272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recycleme.eco\/en\/wp-json\/wp\/v2\/tags?post=11272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}