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In partnership with Léko, the French producer responsibility organization (PRO) for household packaging, RecycleMe will now propose its expertise on the French market too. RecycleMe will take over existing Valorie operations and broaden the international service offerings. The activity is launched under the brand name RecycleMe by Valorie.
After RecycleMe started about two years ago as a consultancy with international expertise in the fields of circular economy and extended producer responsibility, the company has consistently pursued the development of further markets. The partnership with the French PRO Léko is a further step towards the internationalisation of business activities.
Demand for consulting services increases due to EU regulation
One of the reasons for the rapid expansion of the RecycleMe brand is the steadily growing demand for its consulting service. Expertise in the field of producer responsibility and especially in the environment of packaging and its recycling is becoming more and more valuable. Not least the draft of a regulation on packaging and packaging waste (PPWR) by the EU Commission is forcing distributors from industry and trade to deal with these topics.
“We are currently seeing this in every single customer conversation,” confirms Sabrina Goebel, who is responsible for the further development of the RecycleMe brand and thus the consultancy business at group level. “There is a lot of uncertainty among distributors, because the legal requirements are becoming more and more complex, both internationally and nationally. Packaging must meet recyclability standards, recyclate use quotas must be adhered to and labelling obligations must be fulfilled. In the worst case, there is a threat of sanctions or even sales bans – companies are grateful for our expertise. That’s why I’m delighted that we’re now offering our support in France as well.”
RecycleMe brings personalised and operational solutions
Julien Leroy, who will lead RecycleMe in France, is also pleased with the market entry. “This is an important step towards even deeper support for our customers. The RecycleMe name is accompanied by the launch of a range of comprehensive and innovative services that we will offer from now on. We are thus creating personalised and operational solutions for distributors, adapted to their specific needs in France and abroad – so that they can continue to focus fully on their core business.”
