RecycleMich at the Vienna City Marathon 2023

Great atmosphere and visit from Mayor Dr Michael Ludwig

Last weekend, the 40th Vienna City Marathon took place in Vienna. As in previous years, the RecycleMich initiative used the event to educate people about correct recycling using the RecycleMich app. For the first time, the stand was also open to all visitors on Saturday, when the Coca-Cola Inclusion Run and other preliminary competitions took place. Beautiful weather, motivated runners and interesting conversations about correct recycling were not the only highlights of the marathon weekend. Vienna’s mayor Dr Michael Ludwig visited the Coca-Cola Village on Saturday before the Coca-Cola Inclusion Run and also took an interested look at the RecycleMich stand. He was pleased that the RecycleMich initiative, together with Coca-Cola Austria, provided a wealth of information on how to properly collect and recycle PET beverage bottles and other plastic and metal packaging.

‘Thanks to the support of Coca-Cola Austria, our partner from the very beginning, we were represented at the Vienna City Marathon for the third time. This year, we were directly in the Coke Village and on both days of the event. Our involvement in major events like this is extremely important because it allows us to reach so many people. We can inform consumers that a circular economy will not work without their participation,’ said Ines Kilnhofer, Head of Marketing at the RecycleMich initiative, about the successful weekend.

‘This year, too, only refillable cups or cups that can be 100% recycled in waste paper were handed out in the Coke Village. Only the runners received a PET beverage bottle at the finish line. In view of the ecological situation, the responsible handling of packaging is essential. We therefore always work with the global goal of ensuring that every bottle or can is returned to the recycling loop after use. Programmes like the RecycleMich initiative can help here and are indispensable for sustainable success,’ says Mark Joainig, Corporate Affairs & Sustainability Director at Coca-Cola HBC Austria.